Prepaid Summit: Europe 2010 - Innovation, shaping the future of prepaid

Banks, financial institutions, retailer and industry suppliers gather in Milan for a European conference focused on innovation in the prepaid cards market. Key issues are:

• an understanding of how innovation is essential in these times
• exclusive research on consumer attitudes in the European marketplace
• how to benefit from the move to mobile transactions

Gianluigi Rocca, SIA-SSB Cards Marketing manager, takes part in the opening part of the event with a presentation on: "Making cards more relevant for European customers".