27 11/2018 11:00

Press Releases

SIA: an increase of 30% in card payments on Black Friday

SIA: an increase of 30% in card payments on Black Friday Download (PDF 175.22 KB)
13.4 million transactions in Italy made by debit, credit and prepaid cards on
Friday 23 November compared to 10.4 million on the previous Friday,
35.6 million over the entire weekend

+65.7% e-commerce payments compared to the previous Friday
+20% purchases at bricks and mortar stores

+11.4% on the Black Friday 2017 total
 
 
 
Milan, 27th November 2018 – SIA processed 13.4 million payments by debit, credit and prepaid cards issued in Italy on Black Friday 2018 (Friday 23 November ), up around 30% compared to the 10.4 million of Friday 16 November and 11.4% if compared to Black Friday 2017 (12.1 million payments).
 
More specifically, transactions for online purchases were 3.6 million - equaling 27.1% of the total – while payments at bricks and mortar stores reached 9.8 million.
 
According to the data analysis performed by SIA, compared to the previous Friday, Black Friday 2018 recorded the highest growth rate for payments on e-commerce sites (+65.7%) in addition to an increase in physical payments (+19.9%).
 
Overall during Black Friday Weekend 2018 (23-25 November), SIA processed 35.6 million card payments, up 12.1% compared to the previous weekend (16-18 November), which recorded 31.7 million transactions, and up 13.1% compared to Black Friday weekend 2017 (24-26 November).
Also worth mentioning is the 24% growth in online purchases.
 
SIA processes around half the payments made by debit, credit and prepaid cards in Italy.

 
“BLACK FRIDAY” DIGITAL PAYMENTS

million transactions

Physical payments

E‐commerce

TOTAL

E‐commerce vs Total

BLACK FRIDAY 2018

9.8

3.6

13.4

27.1%

BLACK FRIDAY 2017

9.1

3

12.1

25%

Difference

+8.2%

+21%

+11.4%

BLACK FRIDAY 2018

9.8

3.6

13.4

27.1%

NORMAL FRIDAY 2018

8.2

2.2

10.4

21.2%

Difference

+19.9%

+65.7%

+29.6%

“BLACK FRIDAY” WEEKEND DIGITAL PAYMENTS

million transactions

Physical payments

E‐commerce

TOTAL

E‐commerce vs Total

BLACK FRIDAY 2018
WEEKEND

27.1

8.5

35.6

23.8%

BLACK FRIDAY 2017
WEEKEND

24.6

6.8

31.4

21.7%

Difference

+10.1%

+24%

+13.1%

BLACK FRIDAY 2018
WEEKEND

27.1

8.5

35.6

23.8%

NORMAL FRIDAY 2018
WEEKEND

24

7.7

31.7

24.4%

Difference

+13%

+9.4%

+12.1%

Media Contacts:

Filippo Fantasia

Head of Media Coordination
Phone +39 02.6084.2833
Mobile +39 335.1202713
Email: filippo.fantasia@sia.eu

Valentina Piana

Media Coordination
Phone +39 02.6084.2334
Mobile +39 342.0467761
Email: valentina.piana@sia.eu