Milan, 18th December 2015 – As of today through Jiffy, the service developed by SIA to send and receive money in real time via smartphone, and thanks to the collaboration with 13 Italian bank groups, it is possible to make donations to UNICEF to support their projects for children in danger.
The campaign by UNICEF Italia “Children in danger” is dedicated to all vulnerable children who live in countries at war, in conditions of extreme poverty, as well as exploited, malnourished or defenseless children - children who do not have a choice. A donation to UNICEF will guarantee them survival, development, education and protection.
To make a donation to UNICEF, the donor has to be a current account holder with a bank subscribing to Jiffy (approximately 50 present in Italy) and download the app from the website of their bank.
The donor then needs to register the telephone number of UNICEF (366.4245653) in the contacts list in their smartphone and, from the app, select it, enter the amount and complete the send command with a simple click. With Jiffy, UNICEF can have the funds donated available immediately with an instant balance statement of the amounts given.
Jiffy will soon be active also for other non-profit organizations and can be used whenever the need arises to raise funds quickly, for example in the case of natural disasters or health crises.
The banks that have already subscribed to Jiffy are Banca Popolare di Vicenza, BNL, Cariparma, Carispezia, Friuladria, Gruppo Carige, Hello bank!, Intesa Sanpaolo, UBI Banca, UniCredit and Widiba, soon to be joined by Banca Mediolanum, Banca Popolare di Milano, Banca Popolare di Sondrio, Che Banca!, Gruppo Poste Italiane and Monte dei Paschi di Siena.
The service offered by SIA is compliant with the law concerning charitable donations, which enables donors to benefit from tax credits by attaching to their tax return form all the necessary documents (receipt issued by the non-profit organization plus their bank statement).