02 12/2019

Press Releases

SIA: Black Friday boosts card payments by 34%

SIA: Black Friday boosts card payments by 34%Download (PDF 638.55 KB)
18.4 million transactions in Italy with debit, credit and prepaid cards on
Friday 29 November compared to 13.7 million on the previous Friday,
49.5 million over the whole weekend
 

+48% in e-commerce payments compared to the previous Friday
+30% for purchases in brick-and-mortar stores 
+37% on the Black Friday 2018 total
 
 
Milano, 2 December 201918.4 million payments with debit, credit and prepaid cards, issued in Italy and managed by SIA, were made on Black Friday 2019 (Friday 29 November), up around 34.3% compared to 13.7 million on Friday 22 November and 37.3% if compared to Black Friday 2018 (13.4 million payments).
 
More specifically, transactions for online purchases amounted to 4.9 million – equaling 26.7% of the total - while payments in brick-and-mortar stores reached 13.5 million.
 
Based on the data analysis carried out by SIA, Black Friday 2019 recorded the highest growth rate for payments on e-commerce sites (+48.4%) compared to the previous Friday, in addition to an increase in physical payments (+29.8%).
 
Overall during the 2019 Black Friday weekend (29 November-1 December), SIA processed 49.5 million card payments, with an increase of 26.9% compared to the previous weekend (22-24 November) when transactions amounted to 39 million, and of 37.8% compared to Black Friday weekend 2018 (23-25 November).
 
Finally, a 42.3% growth in online purchases and 38% growth in physical payments compared to the same period last year should also be noted.
 
SIA manages over half of the debit, credit and prepaid card payment transactions in Italy.

  
“BLACK FRIDAY” DIGITAL PAYMENTS 
 
million transactionsPhysical paymentsE-commerceTOTALE-commerce vs Total
BLACK FRIDAY 201913.54.918.426.7%
BLACK FRIDAY 20189.83.613.426.9%
Difference+37.7%+36.1%+37.3% 
     
BLACK FRIDAY 201913.54.918.426.7%
FRIDAY
22 NOVEMBER 2019
10.43.313.724.1%
Difference+29.8%+48.4%+34.3% 



 “BLACK FRIDAY” WEEKEND DIGITAL PAYMENTS 
 
million transactionsPhysical paymentsE-commerceTOTALE-commerce vs Total
WEEKEND
BLACK FRIDAY 2019
37.412.149.524.4%
WEEKEND
BLACK FRIDAY 2018
27.18.535.623.9%
Difference+38%+42.3%+37.8% 
     
WEEKEND
BLACK FRIDAY 2019
37.412.149.524,4%
WEEKEND
22-24 NOVEMBER 2019
29.59.53924,3%
Difference+26.8%+27.4%+26.9% 

Media Contacts:

Filippo Fantasia

Head of Media Coordination
Phone +39 02.6084.2833
Mobile +39 335.1202713
Email: filippo.fantasia@sia.eu