SIA offers the data to manage payment applications, along with predictive business analytics that enable financial institutions to leverage information to maximize results. The Business Intelligence solution supplied by SIA transforms data about the cards portfolio and/or retailers portfolio into analytical reports.
Those reports allow decision-making process managers to make the most of opportunities, to manage any risks and to find support for undertaking marketing action. Coherent Snapshots of Business performance are supplied in predefined reports and dashboards.
The solution also allows non-technical users to carry out free analyses of data completely independently, without technical expertise and without IT support. The data obtained can be viewed or extracted automatically on the workstation.
The solution is integrated with the SIA card management platform and with the retailer management platform, allowing a complete, reliable and customisable information dashboard.
Within the solution there is also a professional cartographic system (GIS) which uses a vast range of advanced tools to allow the identification of models, relationships and trends that characterise geo-spatial data, highlighting what is often not easily inferable from a database, a spreadsheet or a statistical analysis tool.
The solution also allows access to open databases containing detailed economic information intended for Business development, such as prices, business activities, employment, wages and consumption as well as other information about population and the main socio-demographic phenomena such as births, residence permits, old age index, average age, death rate and resident population forecasts. These data can be shown in the dashboard / reports together with reference Business data.