The service allows the issuer to offer its account holders a cash bonus if the debit or credit cardholder makes a purchase using the discount promoted by subscribing retailer. That discount is then automatically calculated by the system and subsequently supplied in the form of cashback to the accounts/cards issued by the issuer.
The retailer and the related chain to which it belongs receive a monthly report from the system containing transactions completed, with the related invoice payable for use of the service.
The client is credited with the cashback when the value of the discounts is reached. The client can check his own position, relative to discounts accumulated, by accessing websites set up by the issuer for those specific requirements (e.g.: points balance, list of transactions).
The service Issuer (can monitor the performance of the promotional circuit using a special back office interface dedicated to management and/or marketing and can provide Service Desk support using a specific application module.